Live each day with Joy and heart

Meet the team

TINA ROCCA   founder / healthy living expert

“I have always embraced a mind, body, spirit approach to life that includes positive thinking, kindness and intuitive guidance for healthy more conscious living.”

Tina Rocca, Founder

(aka THE Healthy Living Expert)

Over 20 years ago, I became fascinated by the study of aromatherapy and focused on special, therapeutic blends of essential oils that were sold to estheticians to diffuse throughout in their spas. As popularity for our extraordinary plant aromas grew, I began to create blends for candles and body care products. In 1995, I launched Aroma Naturals Candles, and within 10 years, Aroma Naturals became the largest, handcrafted manufacturer of pure aromatherapy candles and spurred interest from Yankee Candle who later bought the company. After the sale, I found myself divorced, a single mom to two daughters and needed to spend time with them to heal my family. I knew I would make candles again, as I missed it, but it took time to develop a soy-free, exclusive coconut wax. I wanted to move away from using soy as GMO became a big concern and I wanted a NON-GMO candle. It feels like I should be doing this, I feel at home and have found my purpose.


“Seventeen years later, I still feel happy making candles and being able to manage many areas of our process with my creative skills.”

Luis G, super candlemaker

I have been handcrafting exceptional candles since 1997. I put my expertise and wise skills into making our candles along with a lot of positive energy. I am interested in aromatherapy. I still work with my family in their business as we are all very close. I enjoy listening to music and spinning records in my studio with friends. I like to play and watch basketball and do photography.


“It is more than a job to me, it is like a family that shares the same vision.”

Jacqueline Gonzalez, star sales associate

I am grateful that I have had the opportunity to learn the different facets of running a business. I feel like I can do a little bit of everything. I can answer your questions, take your order, ship your order, help make candles and do bookkeeping. I have raised four children on my own. I love to workout, take cycling classes, go dancing, do puzzles, bake cakes and cupcakes. I have a side business of baking cakes for birthday parties and my goal is to be able to buy a small house someday.

Our Mission

To make the world a better place, to help promote peace, to be able to contribute to the planet in a positive way through creating products with love and light. We are committed to creating a peaceful, sustainable, happier and healthy world.  If we can help you make a healthy choice then you will begin to feel better. By feeling better, increasing joy can promote more kindness in the world. We strive to do well by doing good. We have a candle with a cause and we hope to be able to give back as our business grows.